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Reading List

1. ‘Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers’

   By Osterwalder, Alexander; Pigneur, Yves; Clark, Tim (2010).

   Strategyzer series. John Wiley & Sons. ISBN 9780470876411.

2. ‘Value Proposition Design: How to Create Products and Services Customers Want’

   By Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith (2014). John Wiley & Sons.

   Strategyzer series. ISBN: 9781118968055

3. ‘The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you’. Rob Fitzpatrick (2013) ISBN: 1492180742